The Bougimochi brand is a concept based on traditional Japanese iconography and mochi pastry. These candles irresistibly evoke the soft, chewy texture of mochi, and are built around a cute, crunchy visual universe imbued with sweetness and joy. The brand image is soft, playful and warm. The visual identity features pastel shades of pink and green, combined with floral and natural details, to evoke a soothing, comforting universe. The soft, rounded shapes of the logo and illustrations reinforce the candles' sweet, gourmand look.

The logo is a minimalist design featuring a mochi-shaped candle. Pink and green tones intertwine to form a warm, recognizable icon. The packaging is designed with the logo in mind, decorated with floral motifs or pastel illustrations. The natural, hand-crafted look is reinforced by matte finishes and flat, soft colors. The brand's aim and message is that mochi candles offer a moment of sweetness and indulgence through the sense of smell. They evoke the impression of biting into a soft, sweet pastry with a smooth, comforting texture. Each candle is lovingly handcrafted to bring soft light and a cozy atmosphere into the home.

In short, Bougimochi's visual identity is soft, cheerful and warm, and the mochi candles invite you to relax and indulge in moments of softness and tranquility.