The visual identity of the carbonara pasta and candy brand will artfully blend the essence of Italian cuisine with the playfulness of childhood nostalgia. The color palette will include warm, welcoming tones, such as creamy yellows and light browns reminiscent of baked pasta, combined with playful tones, such as soft pinks and mint greens, to evoke the sweet taste of candy. The logo will use a font that represents pasta and candy to convey warmth and authenticity. The brand’s visual identity is composed of a mix of flavors and memories, reinforcing the brand’s theme. Overall, this visual identity aims to create a delicious experience that appeals to both the taste buds and the heart, inviting consumers to enter a world where savory and sweet coexist harmoniously.