The brand identity of Asian noodle company “Noodly” revolves around an elegant, contemporary typographic design that reflects Asian culinary culture. Using a bold, custom font that fuses traditional Asian calligraphy with modern sans-serif aesthetics, the logo features a harmonious balance of curves and sharp edges. The color palette features rich, earthy tones inspired by natural ingredients, complemented by vivid coloring to evoke a sense of freshness and flavor. This innovative identity extends to packaging and promotional materials, using a typographic hierarchy and playful layouts that invite exploration and convey the brand’s commitment to quality, creativity and culinary adventure.