Oze’o is focused on experiences based on astronaut training. These immersive experiences are designed to address corporate HR issues: stress management, work, team cohesion, communication, conflict management, etc. The astronaut course enables employees and managers to develop their potential. Oze’o contacted me to build its identity and graphic universe.

The artistic approach is designed to match the specific nature of the project: getting out of our comfort zone and boosting our skills and human qualities, through new experiences. To achieve this, several keywords were at the heart of the visual identity: the space universe, training, astronauts, experience and adventure. The result is a very simple, uncluttered graphic universe. Black and white play together to create a dynamism and professionalism that will flourish over time. The layout is built on a complete, geometric base. As for the logo, it corresponds to professional training and the world of space.