{"id":7867,"date":"2024-04-21T15:13:52","date_gmt":"2024-04-21T15:13:52","guid":{"rendered":"https:\/\/laurinerobinn.xyz\/?post_type=portfolios&p=7867"},"modified":"2026-04-29T16:24:18","modified_gmt":"2026-04-29T16:24:18","slug":"green-co","status":"publish","type":"portfolios","link":"https:\/\/laurinerobinn.xyz\/fr\/green-co\/","title":{"rendered":"Green & Co"},"content":{"rendered":"
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Green & co<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cr\u00e9ation d'une identit\u00e9 de marque pour une boutique de jardinage en ligne de luxe qui incarne l'\u00e9l\u00e9gance, la sophistication et la beaut\u00e9 de la nature. Chaque d\u00e9tail est con\u00e7u pour inspirer et \u00e9lever l'exp\u00e9rience du jardinage, de la palette vert fonc\u00e9 doux \u00e0 l'emballage durable en relief et aux illustrations botaniques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Green & Co.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00f4le<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Directrice artistique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identit\u00e9 visuelle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenges\n& Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/ Aper\u00e7u du projet<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The visual identity features an elegant palette of soft and deep greens, evoking tranquility and nature\u2019s richness. A serif logo symbolizing growth and refinement, with an emblematic monogram merging the letters G, & and C. Packaging and signage use high-quality sustainable materials with embossed textures for a tactile experience. Botanical illustrations add an artistic touch, while white space in marketing materials creates a sense of calm and invites a serene shopping journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ D\u00e9fis<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Balancing luxury with nature\u2019s raw beauty. Creating a sophisticated identity that remains welcoming and accessible for discerning garden lovers. Ensuring the visual language works across packaging, signage, and digital touchpoints while maintaining a cohesive, calm, and elevated tone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ Objectifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9veloppez une identit\u00e9 de marque qui semble \u00e0 la fois raffin\u00e9e et naturelle. Utilisez la typographie, la couleur et les mat\u00e9riaux pour transmettre la croissance, la tranquillit\u00e9 et l'exclusivit\u00e9. Transformez la boutique en ligne en une destination pour les clients \u00e0 la recherche d'\u00e9l\u00e9gance dans leurs espaces ext\u00e9rieurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n \r\n \"green_co_02_laurinerobinn\"\r\n <\/a>\r\n \r\n \"green_co_03_laurinerobinn\"\r\n <\/a>\r\n \r\n \"green_co_04_laurinerobinn\"\r\n <\/a>\r\n \r\n \"green_co_05_laurinerobinn\"\r\n <\/a>\r\n \r\n \"green_co_06_laurinerobinn\"\r\n <\/a>\r\n \r\n \"green_co_07_laurinerobinn\"\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Processus
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We began with keywords: luxury, nature, serenity, growth, and tactile quality. We explored deep green tones paired with plenty of white space. We designed a custom serif monogram (G & C) as a timeless emblem. We selected sustainable materials with embossed finishes to enhance the unboxing experience. We integrated botanical illustrations throughout the project. We tested the identity on packaging, signage, and digital marketing to ensure a seamless and serene brand experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9seaux sociaux<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contact<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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