{"id":7913,"date":"2023-04-21T19:39:38","date_gmt":"2023-04-21T19:39:38","guid":{"rendered":"https:\/\/laurinerobinn.xyz\/?post_type=portfolios&p=7913"},"modified":"2026-04-29T16:23:44","modified_gmt":"2026-04-29T16:23:44","slug":"crescent-moon-ny","status":"publish","type":"portfolios","link":"https:\/\/laurinerobinn.xyz\/fr\/crescent-moon-ny\/","title":{"rendered":"Crescent Moon – NY"},"content":{"rendered":"
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Crescent Moon<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cr\u00e9er une identit\u00e9 de marque aussi unique et d\u00e9licieuse que les croissants feuillet\u00e9s et beurr\u00e9s de Crescent Moon. Chaque d\u00e9tail, chaque couleur, chaque choix de police a \u00e9t\u00e9 fait avec amour et passion. Embrassez l'essence de cette boulangerie et savourez l'art derri\u00e8re chaque bouch\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Personnel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00f4le<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Directrice artistique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Image de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenges\n& Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/ Aper\u00e7u du projet<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Crescent Moon\u2019s butter croissants embody artisanal craftsmanship. The brand identity is luxurious, centered on indulgence and uniqueness. Each croissant whether sweet with rich chocolate or savory with butter cheese and herbs features expertly rolled layers of dough, resulting in a delicate, airy texture that melts in the mouth. The brand has built a reputation for using high-quality, locally sourced ingredients, ensuring a fresh and delicious experience every time. This attention to detail, paired with an elegant black and gold aesthetic, shines across packaging and presentation. It resonates with discerning customers seeking a gourmet experience. With a focus on craftsmanship and sensory pleasure, Crescent Moon has established itself as a sophisticated destination for those craving a transcendent pastry experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ D\u00e9fis<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Traduire la texture d\u00e9licate et feuillet\u00e9e d'un croissant en une identit\u00e9 visuelle. \u00c9quilibrer le luxe (noir et or) avec la chaleur et l'abordabilit\u00e9. S'assurer que la marque se sent artisanale et locale, pas produite en s\u00e9rie ou pr\u00e9tentieuse. Faire en sorte que chaque point de contact, de l'emballage \u00e0 la signalisation, soit aussi soigneusement con\u00e7u que la p\u00e2tisserie elle-m\u00eame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ Objectifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9ez une esth\u00e9tique noire et dor\u00e9e qui est \u00e9l\u00e9gante mais accueillante. Utilisez la typographie et la mise en page pour transmettre le squam, la l\u00e9g\u00e8ret\u00e9 et le savoir-faire. Mettez en \u00e9vidence l'approvisionnement local et les m\u00e9thodes artisanales. Concevez un emballage qui donne l'impression que le d\u00e9ballage d'un croissant ressemble \u00e0 un rituel indulgent. Cr\u00e9ez une marque qui r\u00e9sonne avec les clients gastronomiques \u00e0 la recherche d'authenticit\u00e9 et de plaisir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Processus
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Started with the sensory experience: butter, flakiness, melt-in-the-mouth texture. Researched luxury bakery codes (black, gold, serif typography) but softened them with organic shapes and warm accents. Chose a deep black paired with matte gold for elegance, plus subtle cream tones for softness. Selected a custom serif font that feels refined yet slightly playful. Designed packaging with window cutouts to reveal the croissant\u2019s golden layers. Added hand-drawn flourishes evoking rolled dough. Tested the identity across boxes, bags, in-store signage, and social media. Delivered a brand identity that makes every customer feel they are biting into art.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9seaux sociaux<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contact<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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