{"id":7977,"date":"2023-04-21T20:41:27","date_gmt":"2023-04-21T20:41:27","guid":{"rendered":"https:\/\/laurinerobinn.xyz\/?post_type=portfolios&p=7977"},"modified":"2026-10-08T12:04:53","modified_gmt":"2026-10-08T12:04:53","slug":"citrus","status":"publish","type":"portfolios","link":"https:\/\/laurinerobinn.xyz\/fr\/citrus\/","title":{"rendered":"Citrus"},"content":{"rendered":"
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Citrus<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Choisissez une identit\u00e9 de luxe avec un parfum \u00e0 base de citron. Une symphonie de simplicit\u00e9 et de sophistication pour une marque pure. Laissez les notes rafra\u00eechissantes des agrumes \u00e9lever vos sens et vous transporter dans un monde d'\u00e9l\u00e9gance et de raffinement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Personnel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00f4le<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Directrice artistique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Image et Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n\r\n \"\"\r\n \r\n \r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/section>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00e9fis\n\n& Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/ Aper\u00e7u du projet<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The brand identity of a luxury lemon perfume. This brand evokes opulence through minimalist, elegant packaging using frosted glass with gold accents, symbolizing sunlight through lemons. The fragrance blends vibrant lemon notes with earthy undertones, appealing to both smell and touch. The brand story focuses on human values of freshness, vitality, and connection with nature, emphasizing sustainable sourcing and craftsmanship. Testimonials highlight how the fragrances elevate the spirit and enrich daily experiences, celebrating life’s simple pleasures with a touch of luxury.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ D\u00e9fis<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Traduire la fra\u00eecheur du citron dans un contexte de luxe (en \u00e9vitant les associations de produits de nettoyage). \u00c9quilibrer le minimalisme (verre givr\u00e9, lignes \u00e9pur\u00e9es) avec la chaleur (accents dor\u00e9s, notes terreuses). Rendre la durabilit\u00e9 et l'artisanat luxueux, pas rustiques. S'assurer que la marque est pure, \u00e9l\u00e9gante et sophistiqu\u00e9e sans \u00eatre froide ou distante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ Objectifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9ez un syst\u00e8me d'emballage minimaliste en utilisant du verre d\u00e9poli et des accents dor\u00e9s. Concevoir une identit\u00e9 visuelle qui \u00e9voque la lumi\u00e8re du soleil \u00e0 travers les citrons. M\u00e9langez des images d'agrumes vibrantes avec des textures terreuses et ancr\u00e9es. Construisez une histoire de marque autour de la fra\u00eecheur, de la vitalit\u00e9, de la nature et du luxe durable. Positionnez le parfum comme un luxe quotidien qui \u00e9l\u00e8ve les moments simples.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n \r\n \"citrus_laurinerobinn_01\"\r\n <\/a>\r\n \r\n \"citrus_laurinerobinn_04\"\r\n <\/a>\r\n \r\n \"citrus_laurinerobinn_03\"\r\n <\/a>\r\n \r\n \"citrus_laurinerobinn_02\"\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Processus
\nCr\u00e9atif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Started with the core contrast: bright lemon (zesty, energetic) and earthy base notes (warm, grounding). Researched luxury perfume codes: minimalist bottles, heavy glass, metallic caps, embossed labels. Chose frosted glass to soften the lemon’s sharpness and add tactile appeal. Added gold accents (caps, labels, printing) to symbolize sunlight and luxury. Selected a color palette: pale lemon yellow, warm gold, soft cream, and earthy sage green. Designed a logo using clean, refined serif or sans-serif typography with a subtle citrus-inspired curve. Created packaging that feels pure and uncluttered: white space, small gold details, textured paper for outer boxes. Wrote brand messaging around simple pleasures: morning sunlight, fresh zest, calm connection to nature. Delivered a luxury fragrance identity where lemon feels sophisticated, not simple and every spray feels like a small, golden celebration.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":5421,"template":"","portfolios_categories":[71],"class_list":["post-7977","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-luxury"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/7977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":16,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/7977\/revisions"}],"predecessor-version":[{"id":8746,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/7977\/revisions\/8746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media\/5421"}],"wp:attachment":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media?parent=7977"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios_categories?post=7977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}