{"id":8086,"date":"2024-04-22T00:41:17","date_gmt":"2024-04-22T00:41:17","guid":{"rendered":"https:\/\/laurinerobinn.xyz\/?post_type=portfolios&p=8086"},"modified":"2026-10-08T11:58:31","modified_gmt":"2026-10-08T11:58:31","slug":"orosa","status":"publish","type":"portfolios","link":"https:\/\/laurinerobinn.xyz\/fr\/orosa\/","title":{"rendered":"Orosa"},"content":{"rendered":"
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Orosa<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00c9COUVREZ OROSA, UNE MARQUE DE CAF\u00c9 POUR LES AMATEURS DE SAVEURS SUBTILES ET RAFFIN\u00c9ES ! Avec des tons doux et neutres comme le beige combin\u00e9s au cuivre pour \u00e9voquer la texture velout\u00e9e du caf\u00e9, Orosa incarne l'\u00e9l\u00e9gance naturelle et l'intemporalit\u00e9. Notre logo, un grain de caf\u00e9 \u00e9l\u00e9gant et stylis\u00e9, symbolise parfaitement un engagement envers des exp\u00e9riences de caf\u00e9 inoubliables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Orosa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00f4le<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Directrice artistique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identit\u00e9 visuelle et Prototypes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n\r\n \"\"\r\n \r\n \r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/section>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00e9fis\n\n& Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/ Aper\u00e7u du projet<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The OROSA brand embodies a subtle and refined coffee experience, where every sip is a moment of softness and luxury. The visual identity is built around a soft, neutral palette dominated by beige and cream, evoking a warm and elegant atmosphere. These hues harmonize with the velvety texture of the coffees, recalling the natural elegance of coffee beans. To enhance this sophistication, copper is integrated, symbolizing the warmth and richness of coffee. The logo an elegant, stylized coffee bean captures the duality between simplicity and sophistication, while a subtle serif typography reinforces the refined and timeless character of the brand. The overall identity evokes a sense of legend and nature, in harmony with OROSA’s subtle and refined flavors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ D\u00e9fis<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utiliser du beige, de la cr\u00e8me et du cuivre sans avoir l'air fade ou g\u00e9n\u00e9rique. Cr\u00e9er une identit\u00e9 de marque de caf\u00e9 qui semble luxueuse et raffin\u00e9e, pas rustique ou industrielle. Concevoir un logo de grain de caf\u00e9 stylis\u00e9 qui est \u00e9l\u00e9gant, reconnaissable et distinct d'innombrables autres logos de caf\u00e9. \u00c9quilibrer la chaleur (cuivre, beige) avec la sophistication (typographie serif, mise en page propre).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ Objectifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9veloppez une palette de couleurs douces et neutres centr\u00e9e sur des accents beiges, cr\u00e8me et cuivre. Concevez un logo de grain de caf\u00e9 \u00e9l\u00e9gant et stylis\u00e9, \u00e0 la fois simple et sophistiqu\u00e9. Choisissez une typographie serif subtile qui transmet l'intemporalit\u00e9 et le raffinement. Construisez une identit\u00e9 de marque qui se sent chaleureuse, luxueuse et inoubliable. Positionnez OROSA comme le choix des amateurs de caf\u00e9 \u00e0 la recherche de saveurs subtiles et raffin\u00e9es.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n \r\n \"orosa_laurinerobinn_01\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_02\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_08\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_07\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_06\"\r\n <\/a>\r\n <\/div>\r\n
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\r\n \r\n \"orosa_laurinerobinn_05\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"Projet\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_04\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_09\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_12\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_11\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_10\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_13\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"orosa_laurinerobinn_03\"\r\n <\/a>\r\n <\/div>\r\n <\/div> \r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Processus
\nCr\u00e9atif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Started with the sensory experience of coffee: velvety texture, warmth, richness, subtlety. Researched high-end coffee branding (Blue Bottle, Intelligentsia, Stumptown) for codes of elegance and minimalism. Chose a palette of soft beige and cream as the foundation, representing the gentle side of coffee, then added copper as a metallic accent for warmth and luxury. Sketched multiple coffee bean logos, moving away from realistic beans toward a stylized, almost abstract mark smooth curves, elegant proportions, maybe a subtle split to suggest a bean. Selected a refined serif typography (e.g., Garamond, Didot, or a custom serif) to reinforce the timeless, classic feel. Designed packaging: matte beige bags with copper foil stamping of the logo, cream-colored labels with serif typography for tasting notes. Created a brand story around the idea of “coffee as a quiet luxury moment.” Applied the identity to a website mockup, coffee bags, cups, and promotional materials. Delivered a brand where every cup of OROSA feels like a small, sophisticated ritual subtle, refined, and beautifully packaged.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":5911,"template":"","portfolios_categories":[68],"class_list":["post-8086","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-food"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":16,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8086\/revisions"}],"predecessor-version":[{"id":8695,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8086\/revisions\/8695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media\/5911"}],"wp:attachment":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media?parent=8086"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios_categories?post=8086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}