{"id":8145,"date":"2022-04-20T15:00:54","date_gmt":"2022-04-20T15:00:54","guid":{"rendered":"https:\/\/laurinerobinn.xyz\/?post_type=portfolios&p=8145"},"modified":"2026-04-29T16:24:24","modified_gmt":"2026-04-29T16:24:24","slug":"obleu","status":"publish","type":"portfolios","link":"https:\/\/laurinerobinn.xyz\/fr\/obleu\/","title":{"rendered":"O’BLEU"},"content":{"rendered":"
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O'bleu<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La Calin\u00e9sie a lanc\u00e9 un appel \u00e0 projets pour la conception de son univers et de son identit\u00e9 visuelle. La Calin\u00e9sie est le centre aquatique intercommunautaire de la r\u00e9gion Libournais, situ\u00e9 \u00e0 Libourne sur les rives du lac Dagueys, ouvert tous les jours. Un centre aquatique exemplaire en termes de performance \u00e9cologique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La Calin\u00e9sie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00f4le<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Directrice artistique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identit\u00e9 visuelle et Prototypes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenges\n& Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/ Aper\u00e7u du projet<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Calin\u00e9sie is a public aquatic center that prioritizes both family-friendly recreation and environmental responsibility. The visual identity needed to reflect the center\u2019s dual mission: professionalism (safety, cleanliness, management) and playfulness (fun, warmth, community). The chosen design features a blue and white universe with a logo composed of two whales forming a circle, using a gradient from dark to light blue. This logo symbolizes harmony, protection (whales as guardians of the water), and the circular flow of water. The overall identity balances ecological commitment with a welcoming, aquatic atmosphere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ D\u00e9fis<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Combining professionalism (public facility, safety standards) with playfulness (family fun, children\u2019s activities). Using a whale motif without feeling too childish or too generic. Creating a gradient logo that reproduces well across various media (signage, swim caps, tickets, website). Ensuring the identity reflects ecological performance (water conservation, energy efficiency) without being didactic or heavy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ Objectifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une palette de couleurs bleues et blanches qui se sent fra\u00eeche, aquatique et propre a \u00e9t\u00e9 con\u00e7u. Cr\u00e9ez un logo avec deux baleines formant un cercle avec un d\u00e9grad\u00e9 bleu fonc\u00e9 \u00e0 bleu clair. D\u00e9velopper une identit\u00e9 visuelle qui fonctionne \u00e0 la fois pour le public professionnel (partenaires municipaux, personnel) et les familles (enfants, nageurs occasionnels). Produisez un ensemble complet de marque comprenant le logo, les maquettes et au moins un article autonome (par exemple, un bonnet de bain, une serviette ou un billet d'entr\u00e9e). Positionnez La Calin\u00e9sie comme un centre aquatique \u00e9cologique exemplaire qui est \u00e9galement chaleureux et accueillant.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Processus
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We began with research into the identity of aquatic centers: typically blue, water patterns, waves, safety symbols. We also studied ecological certifications and nature-inspired design. We chose the whale as a central symbol: whales represent grace, ocean protection, and family bonds (mother and calf). We developed the concept of two whales swimming in a circle, creating a yin-yang or infinity shape, with a gradient from deep navy blue to soft sky blue. We selected a complementary palette: pure white, with accents of blue. We created mockups for signage (entrance, pool rules, directional signs), staff uniforms (polo shirt with embroidered logo), stationery, and the website. We chose a sans-serif typography that is both friendly and professional for all communications. We produced the single item (at the client\u2019s request): for example, a reusable swim bag made from recycled materials, prominently featuring the whale logo. We tested the identity with families and municipal stakeholders. We delivered a visual identity for La Calin\u00e9sie where two whales swim in perfect harmony professional enough for a public service, playful enough for a day at the pool, and always reminding visitors of the beauty and fragility of water. As La Calin\u00e9sie evolved, ultimately another identity was created.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00e9seaux sociaux<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contact<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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