{"id":8154,"date":"2023-04-22T10:13:40","date_gmt":"2023-04-22T10:13:40","guid":{"rendered":"https:\/\/laurinerobinn.xyz\/?post_type=portfolios&p=8154"},"modified":"2026-10-08T12:03:21","modified_gmt":"2026-10-08T12:03:21","slug":"sea2c","status":"publish","type":"portfolios","link":"https:\/\/laurinerobinn.xyz\/fr\/sea2c\/","title":{"rendered":"Sea2C"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

SEA2C<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

SEA2C a appel\u00e9 notre \u00e9quipe \u00e0 cr\u00e9er son identit\u00e9 visuelle, en choisissant le pack d'identit\u00e9 visuelle et le pack de maquette. SEA2C est sp\u00e9cialis\u00e9e dans les syst\u00e8mes de chauffage et de climatisation \u00e9lectriques, bas\u00e9e en Gironde, offrant des services d'installation, de r\u00e9paration et d'entretien. Faites confiance \u00e0 SEA2C pour des solutions efficaces et de qualit\u00e9 en mati\u00e8re de climatisation et de chauffage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

SEA2C<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

R\u00f4le<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Directrice artistique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Identit\u00e9 visuelle et Prototypes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n\r\n \r\n
\r\n\r\n \"\"\r\n \r\n \r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/section>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

D\u00e9fis\n\n& Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\/ Aper\u00e7u du projet<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

SEA2C is a local expert in HVAC (heating, ventilation, air conditioning) and electrical systems. The visual identity needed to represent three core elements: heat, cold, and electricity all within an artisanal yet professional universe. The chosen color palette transitions from orange (heat) to blue (cold), symbolizing the brand’s ability to manage both extremes. The identity balances craftsmanship (trustworthy, hands-on, local) with professionalism (reliable, efficient, technical expertise).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\/ D\u00e9fis<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Translating three abstract concepts (heat, cold, electricity) into a single, cohesive visual identity. Using orange and blue together without creating visual conflict or looking like a sports team. Avoiding a generic “HVAC” look (too many flame-and-snowflake logos exist). Conveying both artisanal (small business, personal touch) and professional (certified, high-quality) aspects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\/ Objectifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Concevez une palette de couleurs qui passe en douceur de l'orange (chaud) au bleu (froid), avec des accents neutres ou \u00e9lectriques possibles (gris, blanc ou un jaune \u00e9lectrique\/cyan brillant). Cr\u00e9ez un logo qui symbolise l'union du chauffage, du refroidissement et de l'\u00e9lectricit\u00e9, peut-\u00eatre une forme abstraite combinant une flamme, un flocon de neige et un \u00e9clair. D\u00e9velopper une identit\u00e9 visuelle qui se sent \u00e0 la fois locale\/artisanale (racines Gironde) et techniquement professionnelle. Produisez un paquet de marque complet comprenant le logo, les maquettes (cartes de visite, signalisation du v\u00e9hicule, uniformes, site Web). Positionner SEA2C comme l'expert local de confiance pour tous les besoins \u00e9lectriques de chauffage et de refroidissement.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n
\r\n
\r\n \r\n \"3-Flap-Folder-Mockup-Avelina-Studio-6\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"PSD\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"M003T0906\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"Traffic\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"PSD\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"PSD\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"IMG_18361\"\r\n <\/a>\r\n <\/div>\r\n <\/div> \r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Processus
\nCr\u00e9atif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Started with research on HVAC industry branding: common motifs include thermometers, vents, flames, snowflakes, and wrenches. Looked for ways to avoid clich\u00e9s. Chose a gradient from warm orange to cool blue as the core visual device representing the range of temperatures SEA2C handles. Added a neutral gray or white for text and backgrounds to keep the design professional. Sketched logo concepts: a stylized electrical plug combined with a flame on one side and a snowflake on the other; or an abstract circular symbol where orange and blue swirl together, with a lightning bolt shape cutting through. Selected a clean, modern sans-serif typography to convey technical reliability. Designed mockups: a van wrap with the orange-blue gradient swoosh and logo, technician uniforms with embroidered logos, a business card with gradient accents, a website header showing the transition from warm to cool. Ensured the artisanal feel came through via subtle textures (like a slight grain) or handwritten-style taglines (“Local experts. Complete comfort.”). Tested the identity with potential customers to ensure it reads as trustworthy and skilled. Delivered a brand for SEA2C where heat and cold meet electricity in perfect balance, from orange to blue.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":8132,"template":"","portfolios_categories":[73],"class_list":["post-8154","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-home"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":13,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8154\/revisions"}],"predecessor-version":[{"id":8731,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8154\/revisions\/8731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media\/8132"}],"wp:attachment":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media?parent=8154"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios_categories?post=8154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}