{"id":8163,"date":"2025-04-22T15:19:40","date_gmt":"2025-04-22T15:19:40","guid":{"rendered":"https:\/\/laurinerobinn.xyz\/?post_type=portfolios&p=8163"},"modified":"2026-10-08T12:02:26","modified_gmt":"2026-10-08T12:02:26","slug":"911-guepes-et-frelons","status":"publish","type":"portfolios","link":"https:\/\/laurinerobinn.xyz\/fr\/911-guepes-et-frelons\/","title":{"rendered":"911 Gu\u00eapes et Frelons"},"content":{"rendered":"
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911 Gu\u00eapes et frelons<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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911 Gu\u00eapes et frelons ont fait appel \u00e0 notre expertise pour concevoir son identit\u00e9 visuelle \u00e0 l'aide du pack d'identit\u00e9 visuelle. Experts en destruction des nids de gu\u00eapes, de frelons et de frelons asiatiques \u00e0 toutes les hauteurs, pr\u00e8s de chez vous. Ils op\u00e8rent en Gironde. Une jeune entreprise qui voulait une identit\u00e9 refl\u00e9tant son image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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911 Gu\u00eapes et Frelons<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00f4le<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Directrice artistique<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identit\u00e9 visuelle et Prototypes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n\r\n \"\"\r\n \r\n \r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/section>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00e9fis\n\n& Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/ Aper\u00e7u du projet<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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911 Gu\u00eapes et frelons is a young, dynamic pest control company specializing in the removal of wasp and hornet nests, including the invasive Asian hornet. They operate throughout Gironde, handling interventions at any height (from ground level to rooftops). The company wanted a strong, impactful visual identity that conveys strength, speed, and reliability. The logo features a muscular wasp behind bars, using dominant yellow and black colors. This imagery communicates power, danger (appropriately), and the idea of “incarcerating” pests. The overall identity is bold, aggressive, and memorable designed to inspire confidence in an emergency service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ D\u00e9fis<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creating a logo that feels powerful and professional, not cartoonish or overly aggressive. Using yellow and black (common wasp colors) without looking like a generic warning sign. Making a “muscular wasp behind bars” concept recognizable at small sizes (business cards, phone screens). Balancing the urgent, dangerous nature of the service with approachability for residential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ Objectifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Concevez un logo audacieux avec une gu\u00eape muscl\u00e9e derri\u00e8re les barreaux en jaune et noir. D\u00e9veloppez une palette de couleurs domin\u00e9e par le jaune et le noir \u00e0 contraste \u00e9lev\u00e9, avec des accents neutres possibles (blanc ou gris fonc\u00e9) pour la lisibilit\u00e9. Cr\u00e9ez une identit\u00e9 visuelle qui transmet l'expertise, la rapidit\u00e9 et la fiabilit\u00e9 pour les interventions d'urgence. Produire un paquet de marque complet comprenant un logo, des cartes de visite, une signalisation de v\u00e9hicule, des patchs uniformes et un en-t\u00eate de site Web. Positionnez le 911 Gu\u00eapes et frelons comme expert local de retrait pour l'enl\u00e8vement de nids en Gironde.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n \r\n \"Capture\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"pre-made-scene-1\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"Capture\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"M024T0387\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"mockup_maquette_facebook_insta_iphone\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"Capture\r\n <\/a>\r\n <\/div>\r\n <\/div> \r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Processus
\nCr\u00e9atif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Started with research on pest control branding: often use shields, crosses, or cartoon bugs. Avoided clich\u00e9s by focusing on strength and incarceration metaphors. Chose yellow and black as primary colors (wasp warning colors, high visibility, strong contrast). Sketched multiple logo concepts: a wasp with exaggerated muscular arms and thorax, shown behind prison bars or a cage. Refined the wasp’s expression to be fierce but not grotesque. Added the “911” prefix to emphasize emergency response. Selected a bold, condensed sans-serif typography for the company name to match the aggressive tone. Designed mockups: a van wrap with the large logo and phone number, technician uniforms with embroidered patches, business cards with yellow and black gradient, a website header showing a wasp nest with the logo overlaid. Ensured all materials include clear emergency contact information. Tested the identity with potential customers to ensure it conveys trust and rapid action. Delivered a brand for 911 Gu\u00eapes et frelons where the muscular wasp behind bars says it all: we lock up your pest problem, fast and strong.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":8121,"template":"","portfolios_categories":[73],"class_list":["post-8163","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-home"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":10,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8163\/revisions"}],"predecessor-version":[{"id":8722,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8163\/revisions\/8722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media\/8121"}],"wp:attachment":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media?parent=8163"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios_categories?post=8163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}