{"id":8169,"date":"2026-04-22T15:24:55","date_gmt":"2026-04-22T15:24:55","guid":{"rendered":"https:\/\/laurinerobinn.xyz\/?post_type=portfolios&p=8169"},"modified":"2026-10-08T12:06:04","modified_gmt":"2026-10-08T12:06:04","slug":"international-kidney-cancer-coalition","status":"publish","type":"portfolios","link":"https:\/\/laurinerobinn.xyz\/fr\/international-kidney-cancer-coalition\/","title":{"rendered":"International Kidney Cancer Coalition"},"content":{"rendered":"
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IKCC<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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IKCC combine expertise et passion depuis 2009 pour lutter contre le cancer du rein. N\u00e9 d'un d\u00e9sir d'aider les patients, IKCC incarne des valeurs fortes telles que le professionnalisme, la collaboration et la transparence, avec un ton favorable, inspirant et instructif. L'International Kidney Cancer Coalition (IKCC) est une organisation mondiale d\u00e9di\u00e9e \u00e0 la lutte contre le cancer du rein en soutenant les patients, en sensibilisant et en plaidant pour l'am\u00e9lioration de la recherche, du traitement et des politiques.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Client<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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International Kidney Cancer Coalition<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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R\u00f4le<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Directrice artistique, Graphiste et Conceptrice<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identit\u00e9 visuelle et Prototypes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n\r\n \"\"\r\n \r\n \r\n \r\n <\/div>\r\n \r\n \r\n \r\n \r\n \r\n <\/section>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00e9fis\n\n& Objectifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\/ Aper\u00e7u du projet<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IKCC strives to provide resources and foster a community for those affected by kidney cancer, emphasizing shared experiences and collective support. The organization’s visual identity must symbolize its mission. Health association logos often have specific graphic codes, so IKCC’s identity must fit in while clearly representing its specialization through a kidney, or abstract symbols representing unity and support. The goal is to symbolize kidney cancer research and awareness, conveying commitment to kidney health, advocacy, and patient support. Kidney cancer remains largely unknown, leading to patient isolation. IKCC’s identity aims to counter that through visibility and compassion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ D\u00e9fis<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9er une identit\u00e9 visuelle qui correspond aux codes graphiques des associations de sant\u00e9 tout en restant unique et m\u00e9morable. Utiliser des symboles abstraits (rein, unit\u00e9, support) sans \u00eatre trop litt\u00e9ral ou clinique. \u00c9quilibrer la gravit\u00e9 (cancer) avec l'espoir, la chaleur et l'inspiration. Choisir une palette de couleurs de cinq couleurs distinctes (bleu, bleu pastel, vert, rose, noir adouci) qui fonctionnent harmonieusement sur tous les supports. Assurer la typographie (Sables mouvants) transmet la chaleur, le professionnalisme, le confort, le dynamisme et la confiance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ Objectifs<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Concevez un logo incorporant un rein ou des symboles d'unit\u00e9\/support abstraits. D\u00e9veloppez une palette de couleurs : Indigo Dye bleu (confiance, stabilit\u00e9), bleu pastel cristal (innovation, progr\u00e8s), vert mousse clair (solidarit\u00e9, s\u00e9r\u00e9nit\u00e9, empathie), rose am\u00e9ricain\/perche (chaleur, espoir, vie), noir chinois (s\u00e9rieux, \u00e9l\u00e9gance, discr\u00e9tion). Utilisez la typographie Quicksand pour son apparence sans empattement conviviale, arrondie et moderne. Cr\u00e9ez une identit\u00e9 de marque professionnelle, informative, inspirante et empathique accessible \u00e0 un large public. Assurez-vous que le ton de communication est moderne, d\u00e9tendu, ouvert, transparent, positif et plein d'espoir tout en traitant des sujets sensibles avec une v\u00e9ritable compassion.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\r\n \r\n \"Capture\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"annuel_report_IKCC_2025\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"Capture\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"ENVELOPE_IKCC\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"LETTERHEAD_IKCC\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"RSX_Design_IKCC_Facebook_Instagram_Youtube\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"SPONSORSPARTN_Presentation_IKCC_NEW_2025\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"WEB_Design_IKCC\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"Rollup_IKCC\"\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"poster_scientifique_esmo_IKCC_rapport\r\n <\/a>\r\n <\/div>\r\n
\r\n \r\n \"IKCC_File_Graphic\"\r\n <\/a>\r\n <\/div>\r\n <\/div> \r\n <\/div>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Processus
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Started with IKCC’s core values: professionalism, collaboration, transparency, responsibility, ethics, innovation. Researched health association branding (cancer organizations, kidney foundations) for common visual codes (ribbons, organ silhouettes, hands, circles). Explored symbol options: a stylized kidney shape combined with interlocking figures (unity) or a ribbon integrated with a kidney. Decided on an abstract mark representing both a kidney and a support network (e.g., overlapping organic curves). Selected the color palette through careful balancing: indigo blue for trust, pastel blue for innovation, light moss green for empathy, peach pink for hope, and softened black for seriousness. Chose Quicksand typography for its approachable, rounded, sans-serif design that feels warm and professional without being childish. Designed logo variations: full color, monochrome, and reversed for different backgrounds. Created a comprehensive brand guideline document covering color usage, typography hierarchy, tone of voice examples, and do’s and don’ts. Applied the identity to mockups: website homepage, annual report cover, social media graphics, informational brochures, and patient support materials. Tested readability and emotional resonance with focus groups including patients and medical professionals. Delivered a visual identity for IKCC that is as compassionate as it is credible where every color and every letterform works together to fight kidney cancer through clarity, hope, and unity.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":8139,"template":"","portfolios_categories":[69],"class_list":["post-8169","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-medical"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":16,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8169\/revisions"}],"predecessor-version":[{"id":8752,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios\/8169\/revisions\/8752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media\/8139"}],"wp:attachment":[{"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/media?parent=8169"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/laurinerobinn.xyz\/fr\/wp-json\/wp\/v2\/portfolios_categories?post=8169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}