Creating a brand identity for custom eclairs starts with a harmonious blend of class and cuteness, embodying the exquisite nature of the delicacy. We imagine a sophisticated logo combined with whimsical illustrations that capture the playful essence of the brand, featuring a charming, elegant eclair character and delicate colors. Exclusive packaging, elegantly designed in themed boxes, will allow customers to personalize their choices while reinforcing the brand’s chic image. Each illustration should evoke a sense of pleasure, inviting customers to enjoy a delightful experience that reconciles the art of gourmandise with a hint of playful charm.