COLLABORATION SUPREME X QUICK: THE SUPREME BURGER PROJECT. The collaboration between Supreme, the iconic streetwear brand, and Quick, the fast-food chain making its big return to France, aims to blend urban boldness with fast-food accessibility. This partnership gives birth to Quick’s Supreme Burger, presented as a meal set with an original glass and a small finger skateboard toy. Each element integrates the bold, minimalist styles of both Supreme and Quick, creating a shared and reinvented visual identity.
Client
What If: Collection
Role
Graphic Designer
Services
Branding, Prototyping
The collaboration merges Supreme’s urban aesthetic with Quick’s vibrant, energetic appeal. The meal set includes three key elements. The Menu features a strong graphic identity with clear, modern typography for easy reading. Packaging is made from quality materials such as cardboard or recyclable paper, highlighting quality and durability. The design incorporates elements from both brands to create a coherent and elegant heritage that reflects their shared values. The Original Glass combines functionality and style, with colors and patterns reminiscent of both brands, creating a unique piece that is not overly flashy perfect for beverages, blending aesthetics and practicality. The Finger Skateboard Toy serves as a promotional object: compact, decorative, and playable. Featuring the Supreme logo and brand colors while subtly integrating Quick’s aspects, it symbolizes the collaboration and is designed to be portable, offering a nod to the partnership. Together, these elements embody a harmonious fusion of both brand identities, resulting in a visually appealing and exclusive design.
Balancing Supreme’s bold, minimalist, streetwear aesthetic with Quick’s fast-food, family-friendly, energetic identity. Designing a cohesive visual language across three different objects (burger box, glass, finger skateboard) while keeping each distinct. Avoiding a design that feels too “loud” or too “generic” finding the sweet spot where both brands are equally represented. Ensuring the finger skateboard toy feels collectible and on-brand for Supreme’s skate culture roots, while still being accessible to Quick’s audience.
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