Created a brand identity for Room.co, an innovative app that helps individuals find the ideal flatmate using a personality test and matching algorithm. Because the right connection can turn a living space into a true home.
Client
Room.Co
Role
Graphic Designer
Services
Visual Identity
Room.co is an app that matches roommates based on personality and compatibility. The identity represents friendship, love, respect, and happiness like two human beings in complete alchemy, with mutual responsibility. The logo symbolizes two people sharing the same habitat. The visual charter is simple and clean, with subtle cues from dating apps (memojis) to make the experience feel familiar and human. The project aims to be accessible to everyone, especially students looking to save money and avoid living alone.
Translating emotions like friendship, respect, and happiness into a minimalist visual language. Balancing the functional side of a matching algorithm with the warmth of human connection. Avoiding clichés while keeping the identity relatable to young adults and students.
Create a brand that feels both trustworthy and friendly. Design a logo that clearly reads as two people in one home. Build a simple, clean graphic system that works across the app interface and marketing materials. Use visual cues from dating apps (memojis) to make the matching process intuitive and engaging.
Started with core values: friendship, love, respect, happiness, and responsibility. Explored symbols of cohabitation and human connection. Developed a logo combining two human figures within a single housing shape. Built a clean, minimalist color palette and typography to keep the interface calm and legible. Added playful memoji-style illustrations to soften the user experience. Tested the visual language across onboarding screens, profiles, and match results to ensure a warm yet professional feel.
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