IKCC has combined expertise and passion since 2009 to fight kidney cancer. Born from a desire to help patients, IKCC embodies strong values such as professionalism, collaboration, and transparency, with a supportive, inspiring, and informative tone. The International Kidney Cancer Coalition (IKCC) is a global organization dedicated to fighting kidney cancer by supporting patients, raising awareness, and advocating for improved research, treatment, and policy.
Client
International Kidney Cancer Coalition
Role
Art Director, Graphic Designer
Services
Branding, Prototyping
IKCC strives to provide resources and foster a community for those affected by kidney cancer, emphasizing shared experiences and collective support. The organization’s visual identity must symbolize its mission. Health association logos often have specific graphic codes, so IKCC’s identity must fit in while clearly representing its specialization through a kidney, or abstract symbols representing unity and support. The goal is to symbolize kidney cancer research and awareness, conveying commitment to kidney health, advocacy, and patient support. Kidney cancer remains largely unknown, leading to patient isolation. IKCC’s identity aims to counter that through visibility and compassion.
Creating a visual identity that fits health association graphic codes while remaining unique and memorable. Using abstract symbols (kidney, unity, support) without being too literal or clinical. Balancing seriousness (cancer) with hope, warmth, and inspiration. Selecting a color palette of five distinct colors (blue, pastel blue, green, pink, softened black) that work harmoniously across all media. Ensuring typography (Quicksand) conveys warmth, professionalism, comfort, dynamism, and trust.
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