O'bleu

We began with research into the identity of aquatic centers: typically blue, water patterns, waves, safety symbols. We also studied ecological certifications and nature-inspired design. We chose the whale as a central symbol: whales represent grace, ocean protection, and family bonds (mother and calf). We developed the concept of two whales swimming in a circle, creating a yin-yang or infinity shape, with a gradient from deep navy blue to soft sky blue. We selected a complementary palette: pure white, with accents of blue. We created mockups for signage (entrance, pool rules, directional signs), staff uniforms (polo shirt with embroidered logo), stationery, and the website. We chose a sans-serif typography that is both friendly and professional for all communications. We produced the single item (at the client’s request): for example, a reusable swim bag made from recycled materials, prominently featuring the whale logo. We tested the identity with families and municipal stakeholders. We delivered a visual identity for La Calinésie where two whales swim in perfect harmony professional enough for a public service, playful enough for a day at the pool, and always reminding visitors of the beauty and fragility of water. As La Calinésie evolved, ultimately another identity was created.