Crunchy bubble

Started with the concept of the round éclair as a canvas for personalization. Researched high-end patisserie branding (Ladurée, Pierre Hermé) for elegance codes, and customizable product brands for personalization systems. Sketched an éclair character with refined features: a subtle smile, elegant posture, maybe a tiny bow tie or pearl necklace to convey class. Chose a delicate color palette: soft champagne pink, warm ivory, pale gold, and a touch of dusty rose or pistachio green for variety. Selected a sophisticated serif or script typography for the logo, paired with a clean sans-serif for customization options. Designed packaging as a system of themed boxes (e.g., Romantic, Garden, Festive, Minimalist), each with its own illustration style but unified by the éclair character and color palette. Added customization elements: stickers, ribbons, or small cards where customers can write names or choose flavors. Created illustrations that show éclairs in elegant settings (tea parties, garden gatherings, chic celebrations) with a whimsical twist. Tested the identity on box mockups, a website configurator, and social media templates. Delivered a brand where every éclair is a small work of art, every box tells a story, and personalization feels like a delightful privilege.