Thomas and Timothé have united their expertise and passion for art and design to create a furniture assembly company where technique meets creativity. Their diverse experience, from office furniture to symphonic boxes, led them to a unique approach: for them, assembling furniture is a creative act that brings the soul of the piece to life. Their philosophy transforms assembly into an artistic process where technique serves aesthetics.
Client
T&T MONTAGE
Role
Art Director
Services
Branding, Prototyping
Attentive to details, they pay meticulous attention to every assembly, considering each piece of furniture as a unique item telling a story. Their greatest satisfaction lies in the final result combining beauty, comfort, and functionality. Their mission goes beyond simple service: as true storytellers, they transform a flat pack into a sophisticated piece of furniture, full of history and character, helping to create inspiring environments for their clients. Their work is an act of transmission and creation, aiming to bring out the soul and story of each piece. Their goal is to transform technical assembly into an artistic experience, where precision of gesture serves design and emotion.
Balancing technical precision (assembly, functionality) with artistic sensitivity (design, emotion, storytelling). Creating a visual identity that feels both professional (trustworthy, serious) and passionate (creative, warm). Using a palette of three colors (anthracite gray, white, vibrant purple) harmoniously without one overpowering the others. Selecting a typography (Lexend) that is readable and precise, reflecting the brand’s attention to detail. Designing a logo that combines structural lines, an assembly symbol, and elegant typography.
Develop a color palette: anthracite gray (sobriety, seriousness, professionalism, elegance), white (timelessness, purity, light, space, clarity), vibrant purple (dynamism, passion, creativity, humility, warmth). Use Lexend typography for its generous spacing, cognitive ease, precision, and elegance mirroring the brand’s meticulous assembly process. Design a logo featuring clean structural lines (precision), a subtle assembly or harmony symbol, and elegant typography. Build a brand identity that tells the story of meticulous assembly in service of design, comfort, and inspiration. Position T&T Montage as the intersection of craftsmanship, art, and technical excellence.
Started with the founders’ philosophy: assembly as an artistic act, technique serving aesthetics, revealing the soul of furniture. Researched furniture assembly branding (often industrial or invisible) and wanted to elevate it to artisanal storytelling. Chose a restrained palette: anthracite gray (softer than pure black) for seriousness and elegance, white for timeless purity and breathing space, vibrant purple as a signature representing passion, creativity, history, and humility. Selected Lexend typography after evaluating its cognitive ease and geometric clarity; its generous letter spacing reduces cognitive load, paralleling how careful assembly reduces stress for clients. Sketched logo concepts: structural lines suggesting a flat-pack diagram, an abstract assembly symbol (interlocking shapes or a subtle arrow/movement), paired with Lexend logotype. Refined the logo to balance technical precision (clean geometry) with artistic warmth (purple accent). Created mockups: business cards (gray background, white text, purple logo accent), website (clean white space, purple call-to-action, gray headers), uniforms (gray aprons with purple embroidery), vehicle signage, and assembly instruction sheets (using Lexend for maximum readability). Wrote brand messaging around key values: passion, excellence, elegance, story, listening, synergy. Ensured every touchpoint conveys that assembling a piece of furniture is not a chore but an act of love and precision. Delivered a visual identity for T&T Montage where every gray line speaks of professionalism, every white space breathes clarity, and every purple detail pulses with the heart of two artisans who believe that furniture, properly assembled, tells a story.