Discover our design project for the Kellogg’s brand. We imagined a world where cereal is no longer eaten, but drunk. Introducing “Drinkable Cereals”: delicious and creative beverages inspired by Kellogg’s classics. From Corn Flakes to Raisin Bran, every flavor is now available as a refreshing drink.
Client
What If: Collection
Role
Art Director
Services
Branding, Design
Taking Kellogg’s iconic identity and graphic elements, we created a new innovative design to transform Kellogg’s cereals into drinkable beverages. Our design team worked together to integrate the brand’s visual codes such as bright colors and geometric patterns into a fresh, modern bottle design. The result is a range of drinks that not only capture the brand’s essence but also offer a unique and refreshing tasting experience. Each bottle was designed to reflect the personality of each Kellogg’s cereal. The colors, shapes, and patterns were carefully chosen to evoke the emotions and memories associated with these iconic cereals.
Translating solid cereal experiences (crunch, milk, bowl) into a liquid beverage format while keeping brand recognition. Maintaining Kellogg’s bright, playful, geometric identity without making the bottles look like juice or soda. Ensuring each cereal’s unique personality (Corn Flakes vs. Raisin Bran vs. Rice Krispies) is visually distinct. Creating a drinking experience that feels nostalgic yet innovative.
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