911 Guêpes et frelons called on our expertise to design its visual identity using the Visual Identity Pack. Experts in wasp, hornet, and Asian hornet nest destruction at all heights, near you. They operate in Gironde. A young company that wanted an identity reflecting its image.
Client
911 Guêpes et Frelons
Role
Art Director
Services
Branding, Prototyping
911 Guêpes et frelons is a young, dynamic pest control company specializing in the removal of wasp and hornet nests, including the invasive Asian hornet. They operate throughout Gironde, handling interventions at any height (from ground level to rooftops). The company wanted a strong, impactful visual identity that conveys strength, speed, and reliability. The logo features a muscular wasp behind bars, using dominant yellow and black colors. This imagery communicates power, danger (appropriately), and the idea of “incarcerating” pests. The overall identity is bold, aggressive, and memorable designed to inspire confidence in an emergency service.
Creating a logo that feels powerful and professional, not cartoonish or overly aggressive. Using yellow and black (common wasp colors) without looking like a generic warning sign. Making a “muscular wasp behind bars” concept recognizable at small sizes (business cards, phone screens). Balancing the urgent, dangerous nature of the service with approachability for residential customers.
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